HomeMy WebLinkAboutDowntown-Hyannis-Design-Guidelines-and-Regulations
Downtown Hyannis Unified Design Regulations and Guidelines
Design Criteria for Downtown Hyannis
2023
Downtown Hyannis Unified Design Regulations and Guidelines
2023 2
Table of Contents
Introduction……………………………………………………………………………………………………… 4
The Districts ………………………………………………………………………………………….4
Design …………………………………………………………………………………………………..5
Methods for Redevelopment and Preservation …………………………………….5
Common Building Vocabulary ……………………………………………………………….6
Historic Significance ………………………………………………………………………………7
Downtown Hyannis Design Standards – Jurisdiction of Review Map ………………….11
Downtown Hyannis Design Standards – Jurisdiction of Review ………………………….12
Hyannis Main Street Waterfront Historic District Commission ………………12
Planning Board ………………………………………………………………………………………13
Design Standards Review Applicability ……………………………………………………………….15
Hyannis Main Street Waterfront Historic District …………………………………..15
Growth Incentive Zone ………………………………………………………………………….15
How to Use these Design Standards …………………………………………………………………..16
Building Design Regulations and Guidelines ……………………………………………………….18
Building Design Regulations …………………………………………………………………..19
Building Design Guidelines …………………………………………………………………….23
Site Plan Design Regulations and Guidelines ………………………………………………………35
Parking Design Regulations ……………………………………………………………………35
Parking Design Guidelines ……………………………………………………………………..37
Site Amenities and Landscape Design Regulations ………………………………..40
Site Amenities and Landscape Design Guidelines ………………………………….40
General Site and Placemaking Guidelines ……………………………………………..44
Sign Regulations and Guidelines ………………………………………………………………………..47
Sign Design Regulations ………………………………………………………………………..47
Sign Design Guidelines ………………………………………………………………………….48
Appendix …………………………………………………………………………………………………………..55
Downtown Hyannis Unified Design Regulations and Guidelines
2023 3
The Planning Board adopted these design standards that shall replace Section 7 of the Design and Infrastructure Plan Design Standards on
December 11, 2023. The Hyannis Main Street Waterfront Historic District Commission ultimately did not adopt the standards of the
Downtown Hyannis Unified Design Regulations and Guidelines.
The standards herein are not in effect for the Hyannis Main Street Waterfront Historic District
Commission.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 4
Introduction
This is the Downtown Hyannis Unified Design Regulations and Guidelines document for exterior improvements to Downtown Hyannis which
includes the jurisdictional boundaries of the Cape Cod Commission’s Downtown Hyannis Growth Incentive Zone and Hyannis Main Street
Waterfront Historic District. These two jurisdictional areas overlap. This unified document provides clear guidance for applicants and property
owners. It includes reference to the applicable permit granting authority to foster and champion the historic and maritime character of
downtown Hyannis with the opportunity to redevelop and define the built environment of Hyannis with quality, character, and charm.
The Hyannis Main Street Watefront Historic District Commission and Planning Board shall seek to meet annually to review these standards.
The Districts
The purpose of the Downtown Hyannis Growth Incentive Zone (GIZ) is to encourage a concentrated mix of residential and commercial uses
within Hyannis while ensuring that all growth is properly served by adequate infrastructure. To achieve the goals of the GIZ, the Town will
implement planning initiatives, develop decision support tools, make planned infrastructure investments, and enact regulatory changes to
support continued public and private investment in the Hyannis GIZ.
A Design and Infrastructure Plan is required for the Growth Incentive Zone as authorized by the Cape Cod Commission. The Design and
Infrastructure Plan is a reference manual for developers, designers, town boards, and officials to guide improvements to private properties and
public infrastructure in Downtown Hyannis. This Unified Design Regulations and Guidelines document furthers the Design and Infrastructure
Plan, replaces its design standards, and creates a consistent standard for the GIZ and the Hyannis Main Street Waterfront Historic District.
The Planning Board is the permit granting authority for all Special Permit applications within the GIZ.
The Hyannis Main Street Waterfront Historic District was created to help protect and preserve the distinctive characteristics of buildings,
structures, and places significant in the history and architecture of downtown Hyannis. The Hyannis Main Street Waterfront Historic District
Commission is the permit granting authority for all Certificates of Appropriateness and Demolition within the Hyannis Main Street Waterfront
Historic District. This Unified Design Regulations and Guidelines document replaces the existing Design Guidelines and Supplemental Design
Guidelines.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 5
Design
The diverse and unique buildings of Hyannis are only part of what gives Hyannis its distinct character. Buildings and their sites, including
landscaping, parking areas, and lighting must complement and create connections with each other to preserve the Districts’ historic character
and enhance the visual integrity and quality of the greater region. Acute consideration should be given to specific sites surrounding
environmental context, the proposed entrance or shopfront’s relationship to the public realm, the neighboring built form, and preferred
materials when proposing a new project.
Methods for Redevelopment and Preservation
When considering an architectural improvement in Downtown Hyannis, consider these five forms of redevelopment prior to proposing new
construction.
Conservation: The repair of existing historic construction materials by stabilizing and consolidating the damage, instead of removing and
replacing the material with new.
Preservation: A technique placing a high premium on the retention of all historic fabric through conservation, maintenance and repair. Reflects a
building’s continuum over time and the respectful changes and alterations made through successive decades and/or centuries.
Reconstruction: Re-creation of a non-surviving site, landscape, building, structure or object in all new materials.
Renovation: Repairing or modernizing existing buildings while ignoring or disregarding any historic features or significance is highly discouraged,
unless a commitment is made to respect historic features and architectural significance, materials used and compatibility with surrounding
structures. Lacking such commitment, renovation should not be attempted.
Restoration: Focuses on the retention of materials from the most significant time in a property’s history, while permitting the removal of
materials from other periods.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 6
Common Building Vocabulary
Source: City of Salem. Salem Historical Commission. Salem Historical Commission Guideline Notebook, page 41. 2022.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 7
Historic Significance
The historic significance of a structure is evaluated based on architectural integrity, significance of use or design, and age. The most historically
significant structures in the Districts are ones representative of the historical and maritime architectural movements, events, commerce, and
traditions that collectively symbolize Hyannis.
The Hyannis Main Street Waterfront Historic District includes two National Register Historic Districts. The Municipal Group National Register
Historic District, roughly bounded by Main, South, and Pearl Streets, has six contributing properties, including Town Hall, the School
Administration Building, and the Hyannis Public Library. The Pleasant Street/School Street National Register Historic District, roughly bounded by
Main, School, South, and Pleasant Streets has 51 contributing properties. This district is representative of the mid-19th century maritime
heritage of the village. There are also 12 properties individually listed on the National Register of Historic Places. An additional 14 properties
have been determined to be eligible for listing on the Register.
National Register designation does not alter the local review process, but it provides a clear indication that a building or site is historically
significant. Repairs, alterations, or rehabilitations of historically significant buildings should preserve or restore original architectural elements
that give a structure its historic value. Although buildings and structures must be adapted to meet the needs of individual owners, alterations
should be made with respect for the structure and its significance to the community and to the Districts.
Preservation of Historically Significant structures with a high to moderate degree of architectural integrity should be preserved in a manner that
reflects their original design and construction.
o The primary preservation technique for historically significant structures should be preventative maintenance; routine maintenance
using recommended preservation techniques will help retain a structure’s historic value.
o Original architectural elements should be restored and reused whenever possible. If building elements are not in a restorable condition,
they should be replaced with elements of an identical material and design, when possible.
o Historically significant buildings should not be modified or altered in a way that diminishes the architectural integrity of the structure.
Removing or obscuring original materials or decorative elements is not appropriate.
o Whenever possible, historically significant buildings should be adapted and not replaced. At a minimum, preservation of historic façades
should be considered as an alternative to building demolition.
o Building materials including siding, masonry, and stone foundations should not be covered, painted, stuccoed without HHDC review and
approval.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 8
There are a few distinct use types within the Districts as defined in the previous HHDC Design Guidelines:
Cape Cod Residential
Cape Cod is nationally noted for what has come to be known as the Cape Cod residential style of architecture, which is thought by some to be
the most important single contribution the Cape has made to the rest of our country. The Districts have many fine examples of this style of
architecture. The Cape Cod House can take three forms: it is full when its center door is flanked by two windows on either side, three-quarter
when two windows appear to one side and a single to the other, and half when the front facade displays simply a door and two side-by-side
windows. The Cape Cod story-and-a-half house is a purely functional building that is comfortable and local to the surrounding community. The
exterior typically consists of 9/6 light sash windows, a paneled door with transom above, and shingled walls, although the south-facing front was
sometimes clapboarded. A Cape Cod House often developed a series of ells over time, one room being added at a time, in respon se to the needs
and growth of the family.
Traditional cape and a traditional cape with ells
Early 1900s Commercial
Storefronts and commercial buildings are an important aspect of the Districts’ architecture. The majority have two or two-and-a-half stories
composed of brick with large display windows, separated by brick piers. The doors almost always have windows, with painted rather than
stained or varnished. During the early 1900's, upper floors were residences of the store owner and their family. Today, upper floors are typical
used as office space. Frequently larger than neighboring residential structures, commercial buildings have features such as one-over-one or two-
over-two windows on upper floors, and projecting cornices. The structures tend to reside right on the sidewalk with minimal to no setbacks and
are design to engage pedestrians as they enjoy Main Street.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 9
Figure 3: Hyannis downtown historic photo left image) and present day (right image)
Source: Hyannis BID, 2023, https://www.cardcow.com Publisher: E.D. West Co
Reuse and Rehabilitation Structures with historic significance, but diminished architectural integrity should be rehabilitated and restored
whenever possible.
o Building renovations should be harmonious with the original structure in style, form, and materials.
o Historic photographs or records can be used to research the building’s original appearance and style. The Town’s Planning and
Development Department may be able to help you locate these resources.
Additions and Alterations to historically significant buildings should leave the original building intact, and not significantly alter the original
structure’s appearance or character. Note that long-standing additions may be considered historic, and may be treated as such.
o Additions should be viewed as “removable”: if the addition were to be removed, the original structure, and its significant features,
would remain as it appeared prior to the alteration.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 10
o Additions should be designed, placed, and sized with respect to the original building. The original historic building should remain
prominent, and any additions subsidiary. Where possible, additions should be deemphasized by being placed at the rear of the structure,
or set behind the building’s front façade.
o Additions should be scaled in proportion with the original building and should not overwhelm it.
o Materials and textures should be compatible, but not necessarily identical with the original building.
o If considering a roofline addition, existing historic dormers should be preserved if possible. New dormers should be narrow, preferably
only one window wide. Gable or hipped-roof dormers are recommended over shed dormers.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 11
Downtown Hyannis Design Standards - Jurisdiction of Review Map
Downtown Hyannis Unified Design Regulations and Guidelines
2023 12
Downtown Hyannis Design Standards - Jurisdiction of Review
Hyannis Main Street Waterfront Historic District Commission
Hyannis Main Street Waterfront Historic District Ordinance has been adopted pursuant to Chapter 40C of the General Laws of the
Commonwealth of Massachusetts, as amended and has been codified under General Ordinance §112 Historic Properties.
General Ordinance §112 Historic Properties, or as amended, Purpose and Jurisdiction.
§ 112-24 Purpose.
The purpose of this article is to promote the educational, cultural, economic and general welfare of the inhabitants of the Town of
Barnstable, and the Town's unique community character, through the preservation and protection of the distinctive characteristics of
buildings, structures, and places significant in the history and architecture of Barnstable, and through the preservation, maintenance and
improvement of appropriate settings for such buildings, structures, and places, and the encouragement of new design which is
compatible with the existing historical and community character, and through the benefits resulting to the economy of said Town by
preserving and enhancing the amenities and historical aspects of the various villages and areas which make Barnstable a desirable place
to live and for tourists to visit.
and
§ 112-29 Commission jurisdiction.
A. Except as this article may otherwise provide, no building, structure, setting or part thereof within the district shall be constructed,
demolished, moved or altered in any way that affects any exterior architectural feature subject to public view until the Commission shall
first have issued a certificate of appropriateness, certificate of nonapplicability, or certificate of hardship with respect to such
construction, demolition, movement, or alteration.
B. No building permit for the construction of any building or structure or for the alteration of any exterior architectural feature within
the district which is subject to public view shall be issued by the Town or any department thereof until a certificate of appropriateness,
certificate of nonapplicability, or certificate of hardship has been issued by the Commission as required under this article, except that the
Building Commissioner may issue a temporary sign permit for a period not to exceed 60 days for a temporary sign no larger than eight
square feet on a commercial premises, provided that size is in conformance with the Town's Sign Code and:
Downtown Hyannis Unified Design Regulations and Guidelines
2023 13
(1) The applicant files a date-stamped copy of the application for a certificate of appropriateness, certificate of nonapplicability,
or certificate of hardship from the Historic District Commission.
(2) Should the Historic District Commission deny the application, use of the temporary sign should not be permitted beyond the
end of the twenty-day appeal period of the decision made by the Historic District Commission.
(3) Should the applicant appeal the denial of the application, and should the appeal be denied, use of the sign should no longer
be permitted as of the day on which the Appeals Committee makes this decision.
C. No permit for the demolition, razing, movement, or removal of a building or structure, or parts thereof within the district which is
subject to public view shall be issued by the Town or any department thereof until a certificate of appropriateness, certificate of
nonapplicability, or certificate of hardship has been issued by the Commission as required under this article.
Planning Board
A Design and Infrastructure Plan is required as part of the Growth Incentive Zone established by the Cape Cod Commission. The Design and
Infrastructure Plan applies to new development and redevelopment, with the exception of single-family residences, in the Downtown Hyannis
Zoning Districts. The Downtown Hyannis Zoning Districts make up the Growth Incentive Zone. The Design and Infrastructure Plan was originally
adopted pursuant to Section 240-24 of the Barnstable Zoning Code and established building and site design standards for all development within
the Downtown Hyannis Zoning Districts and creates a set of guidelines to anticipate and direct expected growth. In 2023, the Town updated the
Zoning Code to incorporate form-based zoning to Downtown Hyannis and developed enhanced design standards. The following unified design
standards shall replace the current development design standards found in the Design and Infrastructure Plan. The Planning Board shall use
these unified design standards as the Permit Granting Authority for all projects within the Downtown Hyannis Zoning Districts.
Zoning Ordinance §240-24.1.3 Downtown Hyannis Zoning Districts General Provisions, or as amended.
§240-24.1.3 General Provisions
A. Applicability
1. Where the provisions of Sections 240-24.1.1 through 240-24.1.13 conflict with those found elsewhere in the Barnstable Zoning
Ordinance, the provisions of this Section shall apply.
2. The provisions of the Barnstable Zoning Ordinance § 240-6.C (3) shall not apply within the Downtown Hyannis Zoning Districts.
B. Development Review
Downtown Hyannis Unified Design Regulations and Guidelines
2023 14
1. The Planning Board is the Special Permit Granting Authority (SPGA) for all development within the Downtown Hyannis Zoning
Districts.
2. Development within the Downtown Hyannis Zoning Districts, excluding single-family residences, must comply with Article IX,
§240-103, site development standards, and the Design and Infrastructure Plan.
(a) The Planning Board shall establish a Design and Infrastructure Plan (DIP) which shall be adopted after a public hearing.
(b) In conjunction with the Formal Site Plan Review required by Article IX Site Plan Review, Development and Modification that
meets or exceeds the thresholds established in Subsection (i) below in the Downtown Hyannis Zoning Districts shall be
reviewed by the Building Commissioner or his designee at a public meeting at which public comment shall be allowed, with
notice of such meeting to be provided in accordance with the notice requirements of sections 18-25 of M.G.L. c. 30A, the
Massachusetts Open Meeting Law; provided that the requirements of the Open Meeting Law shall not otherwise apply to
such meeting.
(i) Development of a principal building(s) or new parking lot, Modifications of existing structures that result in an
increase of 5,000 or more square feet, or the expansion or modification of an existing surface parking lot containing
twenty-one (21) or more parking spaces that increases the number of parking spaces by five (5) or more.
(ii) Prior to the Formal Site Plan Review meeting, notice of the meeting shall be mailed to property owners whose
properties are within 300 feet of the subject property, with such notice postmarked at least ten days in advance of
the meeting.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 15
Design Standards Review Applicability
Hyannis Main Street Waterfront Historic District
Administrative Review
The Chair of the Hyannis Main Street Waterfront Historic District Commission or a designee, who is appointed by the Chair, and voted on by the
Commission, shall review all ordinary maintenance, repair, repainting, or replacement of any exterior building or site feature within the Hyannis
Main Street Waterfront Historic District which does not involve a substantial change in design, material, color, or the outward appearance for
compliance with this document. Replacement shall be in-kind in size, color, and material.
Hyannis Main Street Waterfront Historic District Commission Review
No building, structure, setting or part thereof within the Hyannis Main Street Waterfront Historic District shall be constructed, demolished,
moved or altered in any way that affects any exterior architectural feature subject to public view until the Commission shall first have issued a
Certificate of Appropriateness, Certificate of Nonapplicability, Certificate of Demolition or Certificate of Hardship with respect to such
construction, demolition, movement, or alteration. All formal applications before the Commission will be reviewed for compliance with this
document.
Growth Incentive Zone
Administrative Review
Planning and Development and/or Building Commissioner’s staff shall review all proposed projects to construct within the Growth Incentive
Zone that do not require zoning relief for compliance with this document.
Planning Board Review
The Planning Board is the Special Permit Granting Authority (SPGA) for all development within the Downtown Hyannis Zoning Districts as well as
lead negotiator for all Regulatory Agreements. All projects proposed within the Growth Incentive Zone that require zoning relief will be reviewed
by the Planning Board for compliance with this document.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 16
How to Use these Design Standards
The Design Standards consist of both Regulations, which are mandatory, and Guidelines, which are advisory. The Guidelines are preferred
recommendations regarding proposed project(s) for the matters which are outside the scope of the applicable Regulation.
Hyannis Main Street Waterfront Historic District Design Regulations
The following Regulations are requirements for all applications within the Hyannis Main Street Waterfront Historic District and shall be adhered
to unless specifically waived by the Commission. When overlapping jurisdiction, the Planning Board shall also require the applicable regulations
when considering Special Permit applications.
Downtown Hyannis Design Guidelines
The following Guidelines are recommendations for all applications within the Hyannis Main Street Waterfront Historic District. Additionally, the
Guidelines are recommendations for all new development and redevelopment, with the exception of single-family residences, in the Growth
Incentive Zone and shall be considered by the Planning Board for all Special Permit applications seeking zoning relief and by Planning and
Development for all as-of-right projects.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 17
Downtown Hyannis Unified Design Regulations and Guidelines
2023 18
Building Design Regulations and Guidelines
Downtown Hyannis Unified Design Regulations and Guidelines
2023 19
I. Building Design Regulations
A. Building Form
The building form requirements below are meant to break down the mass of larger proposed buildings and additions so they fit in with
existing buildings constructed at a time when developers and businesses built smaller footprint buildings. This break down in massing
provides for a varied relationship with the sidewalk. The regulations also acknowledge that existing buildings, even if larger in scale,
were the result of a series of additions over time and new constructions and additions shall continue that historic development pattern.
a. Facade Length and Rhythm (Figure 5)
i. The facade of any building greater than one hundred (100) feet in width must be divided vertically by a recess or an
offset at least seven (7) feet deep and ten (10) feet wide and designed as two (2) or more distinct facades of differing
architectural treatment so that the building appears to be multiple buildings. Modifications to the facade of existing
buildings are exempt.
ii. Facades shall be no wider than fifty (50) feet without a change in roof shape/height and a change in material or
interruption of the wall plane through such architectural features as balconies, bays and/or oriel windows.
iii. When appropriate, the strategies outlined above shall be reinforced by complementary but contrasting cladding type or
color and/or different windows, doors, and trim details.
iv. The compositional rhythm created by the strategies above shall reflect and continue the cadence and scale of facades on
the street.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 20
Figure 5: Facade Length and Rhythm
Downtown Hyannis Unified Design Regulations and Guidelines
2023 21
B. Façade Treatment
a. Materials
i. Aluminum or vinyl siding are prohibited.
ii. High-intensity, reflective, and metallic materials are prohibited.
iii. Window and door trim is required and should be proportional to the size of the windows or doors, relative to the size of
the surrounding wall. Additional detail at the edge of the trim, like a scotia to create an additional shadow line, is
strongly encouraged. Please note that the use of only a J-channel siding trim at the edge of an off-shelf clapboard
cladding system, without a trim board, is prohibited (see Figure 6).
iv. A cornice is required where the wall meets the roof, including the gable end and where the wall meets roof eaves. In
order to create a shadow line that is proportional to the overall building mass, cornices need to have a profile or should
be built up of at least two pieces of flat stock.
Figure 6: J-channel siding trim at the edge of an off-shelf
clapboard cladding system prohibited. Proper trim required.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 22
b. Color
i. Refer to the appendix for allowable paint colors. All colors shall adhere to those listed in the appendix. If a waiver is
requested the Commission may consider items selected from period-appropriate colors within the Historic New England
Paint Colors of America. Color requirements do not apply to signage.
ii. Gutters and downspouts shall be the same color as the trim or copper.
c. Awnings/Canopies
i. Awnings should fit within vertical architectural features and between decorative pilasters.
C. Fenestration
a. Vinyl windows are only allowed if they have the appropriate character for Cape Cod.
b. The following window types are allowed on the front façade for residential uses: Double-hung windows are preferred, Casement
and tilt/turn windows which provide more airtight seals are permitted as energy-efficient alternatives to double-hung windows,
and French doors when leading to balconies are recommended.
c. Commercial windows on the first floor may vary however, highly reflective and dark-tinted glass are prohibited.
d. Sliding doors are prohibited along front facades.
e. Metallic and clear anodized aluminum framing is prohibited on storefront windows and doors.
f. Window glass. Both residential and commercial windows shall use non-reflective glass for windows, including storm windows.
Dark tinted glass is prohibited.
g. Window screens. Insect screens shall be placed on the outside of windows and patio doors.
D. Frontage Zones
a. Building Entrances
i. Refer to Table 11: Frontage Types in the Barnstable Zoning Ordinance for permitted and non-permitted frontage types
in the different Downtown Hyannis Zoning Districts.
b. Shopfronts
i. Vinyl, metal or plastic awnings or canopies are prohibited
E. Rooftop Mechanicals
a. Nonhabitable architectural features including, but not limited to, mechanical, vents, telecommunications, or exhausts, etc. shall
be screened so not to be visible from the public way.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 23
II. Building Design Guidelines
A. Building Form
a. Massing
i. Buildings are composed of one or more massings and various optional building components that are assembled to make
a single building complex. Designing a main massing with smaller attached submassings can help reduce the apparent
scale and bulk of a large building.
ii. The assembly of massings and building components should differ for buildings on abutting lots, except in circumstances
where lot width restricts the assembly options that are available.
iii. Zero lot lines are encouraged for any building contributing toward the frontage buildout for any lot fronting Main Street.
b. Facade Length and Rhythm for Main Street
i. Facades should be visually divided into a series of architectural bays that are derived, in general, from the building’s
structural bay spacing.
ii. Architectural bays should align, in general, with individual or groups of storefronts and lobby entrances.
Source: Cape Cod Commission. Cape Cod Multifamily Housing Design Guidelines. 2023 demonstrating the preferred method to visually divided massing and
facades.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 24
c. Massing Articulation
i. Bays or Oriel Windows1
1. Bays or Oriel Windows are building components that are encouraged as a means to provide increased light,
multi-direction views, and add architectural interest and variety to building facades.
2. Two bays can connect around corners to create distinctive living space or terminate in an important axis.
ii. Balconies are encouraged on building facades that face a public right-of-way so that residents can engage with the
streetscape. Should balconies be proposed proper assurances should be in place to confirm all exterior items are
properly secured.
iii. Disproportionately tall parapets and false-fronted gable ends are prohibited (Figure 14). Parapets may be integrated to
screen mechanical or telecommunication equipment at an appropriate height as approved by the Hyannis Main Street
Waterfront Historic Commission.
d. Roof Types
i. Pitched Roof 2
1. Pitched roofs such as gable, shed and hip roofs are frequently used on traditional buildings in the region. These
are appropriate for use in the Districts. Vary the height of the roof line at both the roof peak and the eaves to
break large roof masses into smaller elements and to vary their relationship to the ground. Incorporate several
different roof forms on different parts of a large building, following historical examples.
2. When pitched roofs are used, submassings should be attached to the main massing at right angles, with either
parallel roof lines or intersecting cross gables (Figure 13).
1 Bay or Oriel Window dimensional standards are included in Table 12.B of §240-24.1.13.
2 Roof pitch slope defined in §240-24.1.9 Section B.3.(h)
Downtown Hyannis Unified Design Regulations and Guidelines
2023 25
Figure 13: Example of a pitched roof submassing attached at a right angle .
3. Dormers3 may have a shed or pitched roof.
4. Non-functioning dormer windows, cupolas, and similar details are discouraged as they do not serve to break
down the building mass, but instead give the impression of unrealistic appendages that detract from, rather
than improve, the design.
5. Functioning dormers and architectural features are appropriate to establish variety between building sub-
masses.
3 Dormer dimensional standards are included in Table 12.C.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 26
Figure 14: Example of a false front (a facade that extends above
the roof line to form a tall parapet).
ii. Flat Roof
1. Flat roofs may be used on massings along Main Street as appropriate where existing development includes flat-
roofed structures, or on some portions of a building as listed below.
2. Green roof options are encouraged as they provide many benefits including stormwater collection, reducing
urban heat-island effect, and capturing pollutants.
3. Flat roofs are discouraged on primary massings outside of Main Street, but may be used on rear additions.
iii. Skylights, Vents, etc.
1. Skylights should not be located on the front roof plane.
2. Skylights should have a flat configuration and parallel to the roof plane. Bubble or other protruding skylight
designs are prohibited.
iv. Chimneys
1. Chimneys should be composed of brick. Metal pipe is prohibited.
Example of a Green Roof recommendation for a flat roof
Downtown Hyannis Unified Design Regulations and Guidelines
2023 27
v. Photovoltaic (PV) Panels
1. If optimal solar orientation allows, place PV panels on the roof slope facing away from the front lot line so as to
minimize the presence of solar panels from public view.
2. Organize PV panels into a consolidated array.
3. PV panels should match the roof color.
4. Mechanical equipment on low slope roofs should be consolidated to maximize PV area.
B. Facade Treatment
a. Materials
i. The type and color of materials should be kept to a minimum, preferably three (3) or fewer (Figure 15). Breaking down
the facades should be done in conjunction with changes in the roof, porches, bays and other major building
components. It is not appropriate to mix masonry and wood cladding vertically in the same elevation.
ii. Cedar shakes and clapboards are preferred materials for most exteriors. Facades can be painted, stained, or allowed to
weather naturally. Brick is also acceptable. Stucco or Exterior Insulation and Finish Systems (EIFS) may be considered
with thorough care of installation.
iii. High quality composite siding as well as PVC composites may be acceptable for surfaces prone to weathering, rotting or
excessive wear.
iv. Stone and brick are acceptable materials for commercial, civic, and institutional structures.
v. For mixed-use buildings at least three (3) stories tall, the ground floor should be composed of a different material in
order to create a visual break with the upper stories.
vi. High-intensity, reflective, and metallic materials are prohibited.
vii. Exposed concrete foundation walls should not be painted or faced with imitation materials.
Source: Cape Cod Commission. Cape Cod Multifamily Housing Design Guidelines. 2023
Downtown Hyannis Unified Design Regulations and Guidelines
2023 28
Figure 15: Example of a facade that uses only two materials, including cedar shakes
b. Color
i. For building exterior walls, it is recommended that colors should be more subdued in hue intensity and light to medium
value, as per the Nantucket Historic Commission color guidelines and in keeping with Cape Cod architectural precedent.
See Appendix.
ii. The palettes of historic colors and color guides for common architectural styles published by the group Historic New
England are another helpful reference for appropriate use of color in the Districts.
iii. Saturated colors within the approved color palette may be appropriate as used for doors, window sashes and/or
shutters (Figure 16).
Downtown Hyannis Unified Design Regulations and Guidelines
2023 29
Figure 16: Example of a colorful door on a neutral facade in Beacon Hill, Boston
C. Fenestration4
a. Window Types
i. Muntins on the outside are preferred (Figure 17).
ii. Wood windows are strongly recommended.
iii. Composite windows are permissible upon review.
iv. Size and Shape of windows shall be of appropriate scale in relation to the proposed massing and the historic
surroundings.
4 See Fenestration Standard in §240-24.1.5.A.7.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 30
Figure 17: Example of two-over-two sash windows with an exterior muntin
b. Doors
i. Residential front doors should be wood or simulated wood with a maximum of half lite.
ii. Doors to residential lobbies that face Main Street should follow the storefront/shopfront standards.
c. Glazing
i. Glazing should be inset from the plane of exterior wall surfaces.
ii. Transparent glazing should be used, and highly reflective or dark-tinted glass should be avoided. 5
D. Frontage Zones
a. Building Entrances
5 See Visible Light Transmittance (VLT) requirements in §240-24.1.5.A.8.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 31
i. Monotonous and repetitive storefront or lobby systems, awnings, canopies, sign types, colors, or designs should be
avoided.
ii. Storefronts and lobby entrances should include awnings or canopies to provide weather protection for pedestrians and
reduce glare for storefront display areas.
iii. Lobby entrances for upper story uses should be optimally located, well defined, clearly visible, and separate from the
entrance for other ground story uses.
iv. Lobbies should be limited in both width and total area to preserve floor space and frontage for other ground story uses.
Buildings should use any combination of facade articulation, a double-height ceiling, a distinctive doorway, a change in
wall material, a change in paving material within the frontage area, or some other architectural element(s) to make
lobbies visual and materially distinctive.
v. Orient both retail and residential entries to face public streets and sidewalks.
b. Frontage Types6
i. Shop Fronts
1. Awnings/Canopies
a. Retractable and roll-down awnings are encouraged.
b. Awnings and canopies should be solid colored or striped.
c. Awnings should be made of canvas.
2. Window Display
a. Storefront windows should use transparent glazing and avoid the use of dark tinted glass or highly
reflective glass.
b. Metallic and clear anodized aluminum framing is prohibited on storefront windows and doors. Darker
aluminum versions may be considered (Figure 18).
c. Illuminated storefront windows and streetscape lighting help create an appropriately scaled pedestrian
environment
6 See Table 11 in the Downtown Hyannis Zoning
Downtown Hyannis Unified Design Regulations and Guidelines
2023 32
ii. For residential uses, appropriate frontage types7 include:
1. Common Lobby
2. Entry Plaza
3. Front Garden
4. Dooryard or Stoop
5. Porch
iii. For mixed uses, appropriate frontage types8include:
1. Gallery
2. Storefront
3. Common Lobby
4. Dining Patio
5. Entry Plaza
7 See Table 11 in the Downtown Hyannis Zoning
8 See Table 11 in the Downtown Hyannis Zoning
Frontage Types Downtown Hyannis Zoning
Figure 18: Example of an aluminum storefront systems
Source: Nantucket shopping guide and Portland, Maine shopping guide
Downtown Hyannis Unified Design Regulations and Guidelines
2023 33
E. Façade Amenities and Lighting
a. Exterior up and down lighting is preferred.
b. Internally lit signage is prohibited.
c. Historic-style acorn, onion light, or lantern style light fixtures are encouraged. Lighting styles that complement the existing
fixtures on Main Street are also acceptable (Figure 19).
Figure 19: Examples of desirable light fixture
F. Renovation and Repair
a. Repair and renovate is a preferred option over rebuild.
b. Facade Treatment
i. Maintain and restore original siding on historically significant structures when possible. If siding must be replaced, the
original design should be replicated with authentic materials. The use of modern material substitutes may be
permissible pending HHDC review.
ii. Masonry that has not been painted in the past should not be painted without review by the HHDC.
iii. Stucco-coating a historic building is typically not an appropriate treatment if it has not been previously stuccoed.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 34
iv. Colors historically appropriate for the age and style of the structure are recommended. Generally, historic color schemes
often utilized only two or three colors. The palettes of historic colors and color guides for common architectural styles
published by the group Historic New England are another helpful reference for appropriate use of color in the District.
v. Avoid painting surfaces that have never been painted, including stone lintels, sills and masonry.
c. Fenestration
i. Avoid blocking, reducing, or changing any original and appropriate pattern of windows when renovating older buildings.
ii. Storm windows may be used to improve the energy efficiency of older windows.
iii. Preserve original window features as much as possible.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 35
Site Plan Design Regulations and Guidelines
III. Parking Design Regulations
A. Surface Lot Parking (Figure 7)
a. Parking lots in new development projects should be located to the rear of structures at the interior of a block. No parking area
shall be designed such that parking is within the required front yard setback.
B. Vehicular Access9 (Figure 7)
a. Access to parking lots and structures parallel to the Front Elevation is prohibited when access along another lot line is available.
C. Loading Zones and Service Areas
a. Access to loading docks and areas parallel to the Frontage Elevation are prohibited.
b. Outdoor service areas are not permitted along any Frontage Elevation.
c. Trash collection, trash compaction, recycling collection and other similar service areas must be fully enclosed within a building or
located to the side or rear of buildings and fully screened with fencing or landscaping.
D. Vegetation10
a. Break up large parking lots (e.g. lots greater than 20 parking spaces) by incorporating planting islands landscaped with native
shade trees and shrubs. The landscaping shall adequately screen parking lots from public frontage.
E. Lighting11
a. All parking area lighting shall be dark-sky compliant.
b. Lighting should be scaled to complement the pedestrian character of the District. Light fixtures should be no higher than 15 feet
from grade. Surrounding land uses will be considered when determining appropriate pole height. In no case should the total
height of the light fixture exceed 20 feet.
9 See §240-24.1.5.D.7.
10 See §240-24.1.5.E.3.
11 See §240-24.1.5.D.5.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 36
Figure 7: Parking design regulations
Downtown Hyannis Unified Design Regulations and Guidelines
2023 37
IV. Parking Design Guidelines
A. Surface Lot Parking12
a. Location13
i. To the extent possible, parking areas shall be shared with adjacent businesses. Adjacent sites should link internal
vehicular circulation.
ii. Where parking areas are adjacent to street frontages, extensive landscape buffering of the parking area is required
(Figure 20 and 21).14
Figure 20: Example of inadequate landscape buffering Figure 21: Example of adequate landscape buffering
12 See Surface Parking Lot Design Standards in §240-24.1.5.E.
13 See Parking Location in §240-24.1.5.C.3.
14 See Surface Parking Lot Design Standards in §240-24.1.5.E.3.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 38
B. Vehicular Access15
a. New curb cuts on existing public ways shall be minimized.
b. To the extent feasible, access to businesses shall be provided through one of the following methods: through a common
driveway serving adjacent lots or premises, or through an existing side or rear street.
C. Loading Zones and Service Areas
a. Outdoor loading facilities, including all docks and areas used for the storage, staging of goods or materials, and trash and recycle
pickup that are visible from a public street, public space, or abutting properties in any Residential Districts must be screened
from view. These facilities should be located at the rear of the property and away from neighboring residential properties as is
possible.
b. Outdoor service areas that are visible from a public street, public space, or abutting properties in any residential districts must
be fully screened from view.
c. Interior loading must be screened from view by solid, non-transparent
doors which must remain closed when the loading dock is not in use.
D. Paving Materials
a. Design parking lots for average, not peak, volume and encourage the
use of permeable or pervious paving wherever possible. Handicapped
spaces should use asphalt to maintain accessibility standards.
b. For lightly used or seasonal parking areas, use pervious materials such
as grid blocks with grass, crushed shells or crushed stone (Figure 22).
c. Consider the use of traditional materials like crushed shell, crushed
stone, or gravel for single family residential driveways.
d. Incorporate pedestrian pathways or raised sidewalks and distinguish
pedestrian pathways by changing the paving material, texture, or
color.
15 See §240-24.1.5.D.7.
Figure 22: Example of pervious materials for parking lots
Downtown Hyannis Unified Design Regulations and Guidelines
2023 39
E. Vegetation16
a. Design parking lots with attractive native landscapes (Figure 23).
b. Landscaped contours are recommended to visually screen parking
areas and prevent glare of headlights.
c. Landscape areas must be planted with native trees and shrubs and
must comply with zoning. Refer to capecodnativeplants.org for
native vegetation recommendations.
F. Lighting17
a. All outdoor lighting must be directed downward and shall remain
on site.
b. Parking areas should be screened from neighboring properties to
prevent spillover of site or vehicular lighting. Dense year-round
plantings are recommended.
c. Parking lot light fixtures should be located within landscape
setbacks or parking lot islands.
G. Structured Parking
a. Multi-level parking structures can minimize the amount of impervious surface areas and reduce parking area footprint.
b. Multi-story parking structures are preferably located to the rear of a building.
c. If parking structures will be visible from the street or public ways, they should be incorporated into the design of the building,
with a similar level of architectural detail.
H. Solar Canopy
a. Solar canopy systems over parking areas are highly discouraged. If proposed, systems shall be installed to limit visibility of the
system from the public way.
I. Bicycle Parking
a. Parking areas shall include provisions for safe and lockable bicycle parking in locations that are safely segregated from vehicular
traffic and parking areas.
16 See §240-24.1.5.E.3.
17 See §240-24.1.5.D.5.
Figure 23: Example of attractive landscape design in
parking lot
Downtown Hyannis Unified Design Regulations and Guidelines
2023 40
V. Site Amenities and Landscape Design Regulations
A. Pedestrian Walkways and Sidewalks
a. Primary walkways linking site features shall be a minimum of 5 feet wide. Preferably wider where space allows.
b. Enliven and activate the public realm by expanding the publicly accessible private spaces along the sidewalk, in association with
the creation of retail, cultural and office space. Active ground level spaces should have strong, interactive connections with
adjacent public sidewalk/plaza space using strategies such as extensive transparent glazing, interactive media or public art, large
operable doors and windows, extensive outdoor lighting, or associated outdoor seating.
c. For new development, one street tree for every 20 to 30 linear feet of frontage shall be required. Street trees shall be between
2.5 and 4 inch caliper and properly installed per Town Department of Public Works requirements.
B. Outbuildings and Garages
a. All outbuildings and garages shall be located to the rear of structures at the interior of a block or properly screened so not to be
visible from the frontage. No outbuildings or garages shall be located within the required front yard setback.
VI. Site Amenities and Landscape Design Guidelines
A. Vegetation18
a. Lot areas not covered by structures or impermeable surfaces should be Landscape Areas, as defined:
i. Landscape Area. The area of a lot covered by any combination of trees, shrubs, perennials, grass or horticultural
elements, decorative stonework, pavers, screening, or other landscape architectural elements, all of which are designed
to absorb and filter stormwater runoff, enhance the visual amenity of a property, and/or to provide an amenity for
common use by the occupants of a building.
b. Whenever possible, retain existing vegetation and preserve the natural landscape, especially mature trees.
c. Use plant materials that are tolerant to the Cape’s environmental conditions. Emphasis should be placed on the use of native,
pollinator and low-water use plants (Figure 24).
18 See Landscaping in §240-24.1.5.D.2.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 41
d. Minimize lawn area, as most lawn grasses require supplemental irrigation and regular
applications of fertilizer to stay green. Native clover lawn is a great alternative (Figure
25). The use of artificial turf is not allowed.
e. Low-Impact-Development practices consistent with state law, such as rain gardens
and bioswales, should be installed to treat and infiltrate runoff from parking lots,
thoroughfares, entry plazas, dining patios, and other impervious surfaces (Figure 26).
f. Spacing of trees vary with type, but 20 to 30 feet should generally apply for street
trees.
g. Deciduous native shade trees should be used along the south side of buildings to
shade and cool in the summer but allow sun to passively warm the building in the
winter.
h. Native shade trees should be used throughout paved areas and along pedestrian
paths to provide shade and reduce heat buildup and glare.
Figure 24: Examples of native and low-water use plants (top-left:
wild sundial lupine, top-right: baptisia, bottom-left: hypericum,
bottom-right: little bluestem native grass).
Source: capecodnativeplants.org
Figure 25: Native clover lawn
Source: capecodnativeplants.org
Figure 26: Bioswale
Downtown Hyannis Unified Design Regulations and Guidelines
2023 42
i. Do not plant trees on steep embankments as soil erosion may cause instability and uprooting. Use grasses, groundcovers and
low shrubs instead.
j. Proper maintenance and timely replacement of dead or deteriorating plant material is required.
k. Incorporate landscaping, including street trees, in the design of storefront areas. Frontage design and signage locations shall be
coordinated with the placement of plant material.
l. Use pedestrian-oriented landscape areas adjacent to the building to add variety and depth to a large building facade.
Incorporate landscaped areas within large projections or setbacks in the facade to provide relief and visual interest, while also
softening the building exterior and mass (Figure 27).
Figure 27: Example of a planting zone to add variety and depth to a large building facade
Downtown Hyannis Unified Design Regulations and Guidelines
2023 43
B. Pedestrian Walkways and Sidewalks
a. The width of the sidewalk should be calibrated to the height of the adjacent building as well as the width of the street. Wider
sidewalks are appropriate for multi-lane streets with commercial activity, while smaller sidewalks are appropriate for residential
and neighborhood streets. Five foot minimum is required.
b. Sidewalks and public walkways should be fully accessible, with paved, level surfaces to facilitate movement for persons with
disabilities.
C. Lighting
a. Decorative, historic-style light fixtures are recommended within the Districts. Acorn or lantern style luminaires are
recommended. Lighting styles that complement the existing fixtures on Main Street are also acceptable.
b. Night lighting illuminating pedestrian walkways is encouraged.
D. Fences/Screening
a. Fences19
i. Keep high fencing at the rear of the property, with lower fences near the front of the lot.
ii. Traditional forms are required in fence construction. Appropriate historic designs include picket, post and rail, and some
simple iron fencing.
iii. Wood fences can be left to weather or painted white.
iv. Always place the premium side of the fence toward the street. The structural posts and stringers should be on the inside
of the property.
v. Wrought iron fencing is appropriate and related iron gates should be painted black.
vi. Stone/rock walls are allowed if they have the appropriate character for the Cape Cod landscape.
b. Screening
i. Landscape berms with dense native vegetation can be used to provide screening.
ii. Where site topography is suitable, structures may be partially built into a slope or hillside to reduce their apparent bulk
and to limit views from certain vantage points.
iii. A landscape buffer strip shall be provided to screen commercial uses from residential areas. This buffer strip shall be
planted with a combination of native grasses, shrubs, and trees and will also service as a rain garden.
19 See §240-24.1.5.D.6.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 44
VII. General Site and Placemaking Guidelines
A. Incorporate site context in the design of public spaces
a. Reinforce and integrate new public space into the public realm
b. Consider and respond to adjacent building entrances, unique building forms and/or landscape masses. Buildings facing public
spaces should be inviting to pedestrians with entrances, windows, and active uses at the ground floor. Where elevations lack
these features, such as at blank walls and at garages, consider incorporating public art features such as colorful murals to
provide pedestrian interest.
B. Celebrate and incorporate community identity
a. Where appropriate, consider special signage or branding that reflects the historic, cultural or natural character of the
community. Provide opportunities for interpretation of unique community features such as historic, artistic, or environmental
elements.
b. Integrate public art into the designs of parks or public spaces and its surroundings. Art can be a featured piece, or part of the
architectural elements of the spaces such as the paving or a paving feature, the light poles, an interactive water feature,
furnishings, signage and/or an element of the adjacent or surrounding landscape or architecture. Artwork should be designed by
an artist, who engages the community in the design process.
c. Consider interactive design solutions to enhance the relationship between people and elements of the natural and built
environment.
d. Reuse or renovate existing historic or cultural features where feasible in or adjacent public spaces.
e. Support and prioritize local community art and artists.
C. Make public spaces inviting
a. Frame public spaces and/or pathways with landscape, trees (Figure 28) and/or light fixtures (Figure 29) to define the spaces, and
create edges to establish a transition from space to space.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 45
Integrate public spaces with sidewalks, streets and alleys, circulation routes, recessed entries, courtyards, plazas, through block
connections.
b. Furnishings:
i. Seating and Tables: provide a variety of arrangements using
comfortable and durable materials that are accessible to all
ages and abilities. Permanent seating should be located at
the edge of spaces and along connecting pathways where
desired.
ii. Trash and Recycle Bins: place in strategic locations with
convenient access for collection and maintenance.
iii. Bike Racks: locate adjacent to building entries, near shared
parking areas and/or next to play areas. Design bike racks to
be attractive, playful and functional (Figure 30, 31).
Figure 28: Landscapes in public spaces
Image: Plantusnyc.com: Bryant Park/Hines
Figure 29: Light fixtures in public spaces
Source: Congress for New Urbanism
Figure 30: Attractive and playful bike racks Source: Congress for
New Urbanism
Downtown Hyannis Unified Design Regulations and Guidelines
2023 46
Provide adequate lighting to highlight the public space as community focal
points and to highlight special buildings and features throughout the day
and evening. Consider seasonal lighting and provide adequate light levels to
support pedestrian safety and security at central spaces pathways, and
crosswalks at night. Light levels and the direction of lighting should
maximize safety yet minimize night sky light pollution in the surrounding
neighborhood.
c. Provide ample space for pedestrian flow and circulation, especially in
areas where there is already heavy pedestrian traffic or where the project is
expected to increase pedestrian traffic.
d. Design access points with distinguished features so all visitors can be
greeted and welcomed through a “front door/gateway”
e. Provide clear and creative wayfinding signage to connect different
spaces.
Figure 31: Attractive and playful bike racks
Source: Congress for New Urbanism
Hyannis Main Street, 2020
Downtown Hyannis Unified Design Regulations and Guidelines
2023 47
Sign Regulations and Guidelines
VIII. Sign Design Regulations
A. All signs are to be three dimensional wood or PVC unless waived by the Commission.
B. Internally illuminated signs are prohibited in the district (Figure 8).
C. Signs made of plastic or vinyl are prohibited in the district (Figure 9).
D. Each property shall be limited to one freestanding sign. All sign dimensions must comply with zoning.
E. Simulated neon signs are prohibited (Figure 10).
F. Flashing, blinking, scrolling, or video signs or displays are prohibited (Figure 11). Neon signs shall not flash or blink.
G. Cabinet or box signs are prohibited in the district.
H. Wall signs shall be mounted directly on the sign fascia or by bracket, where available.
I. Molded plastic A-Frame signs are prohibited.
Figure 8: PVC and wood frame, Nantucket, MA
Figure 9: Lightbox - internally illuminated
Downtown Hyannis Unified Design Regulations and Guidelines
2023 48
IX. Sign Design Guidelines
A. Sign Type & Placement
a. Signage should be designed to be visible by both
pedestrian and vehicle traffic.
b. Signs on the fascia or awnings are best for vehicular traffic
and signs under canopies or on windows or doors are best
for pedestrian traffic. Freestanding signs may be
appropriate where the building is set back from the
street.
c. Signs should be sized and placed to reinforce the
architectural elements of a façade. Where present, utilize
the sign fascia (Figure 32).
d. Signs should not obscure windows or architectural details
such as decorative trim, pilasters, or transom glass (Figure
33, 34, 35).
Figure 10: LED examples
Figure 11: Flashing, blinking, scrolling, video
Figure 32: Sign fascia utilization on a façade
Source: Portsmouth, NH shopping district:
façade lettering
Downtown Hyannis Unified Design Regulations and Guidelines
2023 49
Figure 32: Architectural use of space for signage: Nantucket shopping
district
Figure 34: Example of signage that obscures windows and
architectural features
Figure 35: Excellent, discreet example of
signage on historic pillar facade
Figure 36: Example of wall sign that showcase a business’ unique character
Source:https://www.frontsigns.com/products/outdoor-signs/
Downtown Hyannis Unified Design Regulations and Guidelines
2023 50
B. Wall Signs
a. Wall-mounted signs in traditional styles and colors are appropriate.
b. Wall signs that showcase a business’ unique character are also appropriate (Figure 36).
c. Individual letters mounted directly on the building are recommended, especially where the building has a sign fascia.
d. Individual letters mounted on a visible track or “raceway” are not appropriate (Figure 37).
e. Individual letters mounted directly to the façade may be back-lit or halo-lit as determined by the Commission, depending on the
type and color of the illumination proposed.
C. Projecting Signs
a. Projecting signs are encouraged in the districts. Projecting signs have
been shown to be effective in drawing the attention of pedestrians.
b. Mounting hardware should be attractive and an integral part of the
overall design of the sign (Figure 38).
Figure 37: Example of wall sign that is inappropriately mounted on a track and not
recommended.
Figure 38: Example of a great hardware projecting
sign
Source: Fit Small Business.com
Downtown Hyannis Unified Design Regulations and Guidelines
2023 51
D. Freestanding Signs
a. Freestanding signs are appropriate where business entrances are set back from the street (Figure 39).
b. Low-profile native landscaping around the base of the sign is encouraged.
c. Multiple tenants names on a single sign should be a coordinated set of signs in size, and style, and background color (Figure 40).
Figure 40: Example of uncoordinated sizes of tenant names on a sign
Figure 39: Example of multi- tenant signage, Chatham,
MA
Source: www.familytravelmagazine.com/
in Thomasville GA
Downtown Hyannis Unified Design Regulations and Guidelines
2023 52
E. Under Canopy Signs
a. Signs hanging under a canopy are encouraged (Figure 41).
b. In a multi-tenant building, hanging signs should be similar in size, style, color,
and hardware (Figure 42).
F. Window Signs
a. Signs painted directly on windows or doors are encouraged.
b. Etched, painted, or gold-leaf letters are recommended. Vinyl letters may be
considered.
c. Window films, graphics, neon painted signs, or other signs that obscure the
transparency of windows are prohibited.
G. Awning Signs
a. Awning signs are appropriate and encouraged.
b. Lettering is encouraged to be located on the front flap of the awning, as opposed
to the top sloped awning surface.
Figure 41 and 42: Example of consistent sign sizes in multi-tenant building
Source: visitedgartown.org/shopping and Capecod.com/Mashpee Commons
in Thomasville GA
Figure 43: Example of window lettering
Source: visitedgartown.org/shopping
in Thomasville GA
Downtown Hyannis Unified Design Regulations and Guidelines
2023 53
H. Materials
a. Carved or sandblasted signs made of wood are recommended. PVC composites, medium density overlay plywood or HDPE sign
board may also be appropriate.
b. Hand-painted signs are encouraged.
c. Aluminum or metal signage is discouraged but may be appropriate in some locations as
determined by the Commission.
d. Neon signs may be appropriate as determined by the Commission. Neon signs must be made of
traditional, gas filled tubes.
I. Colors, Text and Design
a. The colors used on signs and graphics should complement the building and its trim colors.
b. The content of signs should be clear and legible. Lettering should be simple and fonts should be easily read.
c. Only one or two fonts should be used on a sign. Avoid script fonts, as they can be hard to read.
d. Consider the proportion of the text and logo to the overall size of the sign. Text should not appear crowded on the sign or be too
small to read easily.
e. Text should be kept to a minimum to make signs easier to read. Lists of products or services are not generally appropriate fo r
primary business identification signs.
f. Signs with a dark background color are often more noticeable.
g. A border around the edge of the sign can help a sign stand out.
h. Websites and phone numbers are strongly discouraged on signs.
J. Open/Closed Signs
a. Open/closed signs must be located at the public entrance to the business, or displayed in a window or door
b. Neon open signs may be permitted; neon signs should be red or red and blue.
c. LED signs, simulated neon, or fluorescent inks are prohibited.
d. All electronic open/closed signs shall be turned off at the close of business.
Downtown Hyannis Unified Design Regulations and Guidelines
2023 54
K. Trade Flags
a. Trade flags must be attached at the primary public entrance to the business.
b. Trade flags are encouraged to display images representative of the business or service offered.
c. Trade flag colors are encouraged to be unique to business’ theme or logo.
d. All trade flags shall be removed from a public way at close of business.
L. Trade Figures or Symbols
a. A trade figure or symbol should be representative of the business and/or its services and, where
applicable, based on historic trade representations.
b. Trade figures or symbols must be located on private property and brought in at closing.
c. Figures must be made of wood, metal, or other quality materials. Plastic is not appropriate.
M. A-Frame Signs
a. Signs must be made of wood, metal, or other quality materials.
b. When used, chalkboards should be black and incorporate professional lettering.
c. All A-Frames shall be removed from a public way at close of business.
Figure 44: Example of A-
Frame Wood Sign
in Thomasville GA
Downtown Hyannis Unified Design Regulations and Guidelines
2023 55
Appendix
Allowable Paint Colors
Main Street Yellow (doors) - PMS 120
Cottage Red (doors and shutters) - PMS 492
Hamilton Blue (siding/shingles, doors and shutters) - PMS 5415
Cobblestone (siding/shingles) - PMS 403
Nantucket Blue (doors, shutters) - PMS 5473
Quaker Gray (siding/shingles, doors and shutters) - PMS 423
Chrome Green (doors and shutters) - PMS 3302
Downtown Hyannis Unified Design Regulations and Guidelines
2023 56
Nantucket Gray (siding/shingles, doors and shutters) - PMS 416
Essex Green (doors and shutters) - PMS 5605
Nantucket Red (doors) - PMS 1807
Newport Blue (siding/shingles, doors and shutters) - PMS 5408
In addition to these colors, different shades of white can be used for the body of buildings, trim and sash, and different shades of black can be
used for shutters, windows and doors.