HomeMy WebLinkAbout0628 MAIN STREET (HYANNIS) �lo��� /�'l�z: � S f�
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YOU WISH TO OPEN A BUSINESS?
For Your Information: Business certificates (cost$40.00 for 4 years). A business certificate ONLY REGISTERS YOUR NAME in town (which you
must do by M.G.L.-it does not give you permission to operate.) You must first obtain the necessary signatures on this form at 200 Main St., Hyannis.
Take the completed form to the Town Clerk's Office, 1st FI., 367 Main St., Hyannis, MA 02601 (Town Hall) and get the Business Certificate that is
required by law.
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SM ".,� APPLICANT'S YOUR NAME/S: 0 L-- NWAaJ
P.M MS« BUSINESS YOUR HOME ADDRESS: ef G2 Etrr 1-11 e2 Mas >Dw tcc4 1�=e)Z
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NAME OF CORPORATION:
NAME OF NEW BUSINESS G /� TYPE OF BUSINESS 1-
IS THIS A HOME OCCUPATION? YES NO D _D ()
ADDRESS OF BUSINESS 62R' MA-rly -s-r ,L4Y.A-&jAJ( s M/-�- MAP/PARCEL NUMBER (Assessing)
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When starting a new business there are several things you must do in order to be in compliance with the rules and regulations of the Town of
Barnstable. This form is intended to assist you in obtaining the information you may need. You MUST GO TO 200 Main St. - (corner of Yarmouth
Rd. & Main Street) to make sure you have the appropriate permits and licenses required to legally operate your business in this town.
1. BUILDING COMMISSION IT'S OFFICE
This individual has be in r ed of en a it requirements that pertain to this type of business.
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2. BOARD OF HEALTH
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3. CONSUMER AFFAI (LICENSING U ORITY)
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GIFTS & GAMES
BACHELORETTE
BATH & BODY
LINGERIE &
HOSIERY
SMOKE
ACCESSORIES
LIFESTYLE LINGERIE
& ACCESSORIES
FITTING ROOM
INTIMATE
HEALTH & WELLNESS
ADULT
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MEDIA ADULT NOVELTY
624-628 Main Street
08/16/24
49’
71’6”
65’
73”
12.5’10”9’
18’
13’45’
14’
10’
5’5”
¼" = 1 foot
= Main Exit, illuminated
= Emergency Exit, illuminated
EXIT
EXIT
1 EXITEXITEXITEXITEXITEXITEXITLOCKED
OPEN
LOCKED
Dear Brian,
I hope this letter flnds you well and enjoying the flnal weeks of summer. As promised, I’m
writing in regards to the strategic changes our Company has made concerning Java and
Joke Shop, dba Joke Shop & Adult Connection, located on 624-628 Main Street. More
speciflcally, this letter aims to address the updates we recently made to the store as
discussed on our call.
As you know, our store has been part of Hyannis’s vibrant downtown community for
decades, during which time we have had the privilege of servicing both local residents and
the many tourists who visit our beautiful seaside town. Historically, the store featured a
wide and somewhat scattered assortment of products that ranged from children’s toys,
smoke accessories, adult novelties, and lingerie, and while this eclectic mix of products
brought in a diverse crowd, it also created tremendous confusion regarding our store’s
identity and purpose. Among other things, due to the broad array of products we sold, it
was incredibly difficult to merchandise the store in a welcoming and comfortable way for
our guests.
Therefore, in an effort to improve the shopping experience, we reassorted/remerchandised
the store in a manner that is far more meaningful and courteous. As part of this, we
expanded our selection of gifts and games, party accessories, bath and body, intimate
apparel such as men’s undergarments, and products related to intimate health and
wellness (representing 81% of the fioor space, SKU count, and overall inventory).
Simultaneously, products that would be deemed adult in nature were reduced and placed
in a dedicated location of the store that would require greater, intentional effort to locate
and browse (representing 19% of the fioor space, SKU count, and overall inventory).
Please know, these changes came during a time when our Company’s mission undertook
signiflcant transformation, a huge leap forward that challenged our Company’s decision
makers to pivot the Amazing brand to be a force for good in the lives of our customers.
While this shift in priorities may take some time to fully realize, we believe our short and
long-term goals will provide greater value to our customers as well as to the communities
in which our stores are located.
Furthermore, as you know, we have utilized the Amazing branding throughout the property
and in the window for years, but we have now cut out the variety of other names, such as
“Java and Joke” and “Joke Shop and Adult Connection”, which were leading to rampant
confusion about whether we served coffee, were a joke shop, or an adult store (none of
which are actually accurate). The store itself is run and managed by the Amazing Team,
which serve customers in 6 states throughout New England. And, as information, all of our
most recent Amazing store openings in MA and elsewhere are speciflcally non-adult, more
akin to Spencer Gifts concepts.
With all this being said, unlike before, our Hyannis store has become directionally more
aligned with the future of our brand while also capturing the essence of our welcoming,
diverse, and thriving town. It provides a more genuine and positive shopping experience
which contributes to the overall retail landscape of Main Street, making it a point of interest
for both locals and visitors alike. Furthermore, we believe, and have begun to see the
results, that our reflned approach to our product offerings and layout ensures a quality visit
every time. Thus, we kindly ask for your support as we continue to grow and evolve our
business in a way that beneflts both our customers and the wider community. We are
committed to being a positive presence on Main Street and being a part of the ongoing
success and appeal of Hyannis.
Thank you for your time and consideration. I would be more than happy to discuss our
store’s evolution further or address any questions you may have.
Sincerely,
Cinthia Moniz
VP of Business Development
Amazing Intimate Essentials